About Us

Located in the heart of Rochester, NY, our office is committed to helping you feel your best with Chiropractic and massage therapy services. Our friendly office staff will help you find a convenient time to come in, welcome you to the practice, and give you the highest quality care in the area.

Dr. Joshua Rittenberg


Dr. Joshua Rittenberg is the owner and operator of East Avenue Chiropractic P.C. He is a graduate of New York Chiropractic College with Honors, and a member of the Phi Chi Omega Honors Society. It is Dr. Rittenberg’s goal in life to provide the most comprehensive and evidence-based care to his patients, using gentle and effective Chiropractic techniques. Dr. Rittenberg treats patients of all ages with complaints ranging from headaches and TMJ problems, to shoulder injuries and herniated discs. He is able to explain complicated musculo-skeletal complaints in terms that allow his patients to feel empowered, so that they can be proactive partners in reaching their health goals. Dr. Rittenberg is certified in Active Release Techniques, as well as a specialized technique for pregnant women called Webster Technique.

Dr. Rittenberg is an active member of the New York State Chiropractic Association, serving as the Membership mentor. He serves on the Membership Committee for the Rochester Academy of Medicine, and was selected to serve on the Low Back Pain Advisory Panel for the Monroe County Medical Society to revise low back pain guidelines for all primary care physicians serving in Monroe County. Dr. Rittenberg lives in Brighton with his wife and their two sons.

Dr. Rae Smith


Dr. Rae Smith graduated from New York Chiropractic College with a Doctorate of Chiropractic with multiple academic and service awards.She holds a Masters of Science in Human Anatomy and Physiology Instruction granted by NYCC with Honors.She is also an alum of State University of New York at Cortland where she received a Bachelors of Science in Kinesiology: Fitness Development and graduated magna cum laude along with other academic awards.

Dr. Smith assists patients with health concerns and the pursuit of wellness. She has experience with a variety of patients and conditions.

Dr. Smith’s involvement with the Brighton High School Speech and Debate Team, American Chiropractic Association, New York Chiropractic Association, and Rochester Young Professionals promotes the development of the community and Chiropractic profession.

Dr. Smith has family in Minnesota and California where she enjoys traveling to visit them. She lives in Rochester with her husband and their dog.

Dr. Bethany Rodgers

Chiropractor and Licensed Massage Therapist

Bethany is a recent graduate from New York Chiropractic College and has been a practicing LMT since October of 2014. She received her massage education from the Finger Lakes School of Massage in Ithaca, NY. Bethany has followed her passion for body work through massage and chiropractic education because she believes in the power of the human body to heal itself when provided the proper support and therapy. Bethany is a member of the American Chiropractic Association and the American Massage Therapy Association.

Bethany lives in Rochester with her fiance and her young son. She hopes to educate her community so that patients feel empowered regarding their healthcare and their bodies.

Dr. Gregory Roth


Dr. Greg is a graduate of New York Chiropractic College, completing a Masters of Science in Applied Clinical Nutrition concurrently. Dr. Greg is a Board Certified Chiropractor and a member of the Phi Chi Omega Honor Society. As a native of Webster, NY, Dr. Greg has been invested in this Rochester community, treating a variety of musculoskeletal health concerns with a well rounded approach. Utilizing a combination of hands on care, targeted exercise, and nutritional counseling,

Dr. Greg can provide a balanced, evidenced based care plan to address your individual needs.

Dr. Greg currently lives in East Rochester with his fiance Michele, their dog Pheobe, and cat Muffy.

Dr. Kayla Beck


Dr. Kayla Beck graduated with Honors from New York Chiropractic College while concurrently earning her Masters of Science in Applied Clinical Nutrition. Throughout her studies, she received several academic achievements and was a member of the Phi Chi Omega Honor Society. Dr. Beck treats patients of all ages with a variety of different musculoskeletal conditions using an evidence-based patient-centered approach.

Dr. Beck spends her free time working as an instructor for several local colleges in the Rochester area, where she lives with her dog Remy, and cat Sydney.

Theresa Honti

Licensed Massage Therapist

Theresa Honti is a New York State Licensed Massage Therapist, and graduate of the ACCSC accredited Onondaga School of Therapeutic Massage. Theresa specializes in Deep Tissue, Trigger Point Therapy, Headache Relief, and the treatment of soreness associated with chronic pain illnesses. She will customize your experience based on whether you seek pain relief, injury recovery, health and wellness, relaxation, or pampering. As a firm believer in holistic principles, Theresa is dedicated to rehabilitation of the mind, body, and soul through massage.

Alyssa Matteson

Licensed Massage Therapist

Alyssa is a Licensed Massage Therapist with an A.A.S. Degree in Therapeutic Massage/Integrated Healthcare from Finger Lakes Community College. She has attended multiple massage therapy conferences through the AMTA and is always eager to learn new information and techniques to better serve her patients. Her goal as an LMT is to apply the power of therapeutic touch to help improve the well-being of those she comes in contact with. She believes massage therapy is very beneficial for the mind, body and soul and feels grateful to be apart of a natural healing process.